CRM enrichment01
Waterfall every data point
Combine multiple providers sequentially to fill gaps and improve match rates instead of relying on a single source.
Keep your CRM clean without the manual work
Access 150+ data providers and AI web research, apply your own enrichment logic, and sync reliable data back automatically.
More complete CRM records
OpenAI doubled enrichment coverage from 40% to 80%
Clay's multi-provider waterfall enrichment fills more gaps by moving through multiple data sources automatically.
One data layer for GTM
Clean data in. Trusted decisions out.
Access 150+ providers and AI web research, build the logic your business needs, and keep the results flowing back to your CRM.
CRM enrichment02
Apply your own data logic
Use custom enrichment, scoring, routing, deduplication, and AI research workflows in one system.
CRM enrichment03
Sync clean records back
Update the right CRM records automatically without manual exports, spreadsheet cleanup, or tool switching.
Always current
Enrich in real time or on your schedule
Complete new records before routing and refresh existing data as companies grow, people change roles, and buying signals emerge.
Real-time triggers
Complete records the moment they enter your CRM
Scheduled refreshes
Catch job changes, growth, and stale data automatically
One source of truth
“We're no longer limited by the accuracy of any single provider—instead, we get the best of each provider's strengths, automatically combined into one reliable output.”